Are you currently studying your website and thinking that you are not doing something right? Perhaps you get traffic but you cannot convert these to sales. If this is a problem you have on your website, the cause should be resolved right away. Here are some common mistakes that you might be making.

The first mistake has to do with browser compatibility. Perhaps you came up with a great website design but it does not look good when the visitors use a different browser. When you design a website, make sure that it is compatible with the biggest browsers such as Google Chrome, Firefox, and Internet Explorer. You can go to Browsershot.org and check your website’s compatibility there for free.

Maybe your problem has to do with using text font that people cannot read. You have great articles but can your readers understand them? Go for fonts that people can read easily. It is easier to use fonts that are basic and not fancy. The copy on your website has to be informative to people and it should not make them strain to read.

Some websites have very confusing site navigation schemes. Users should be capable of easily navigating through the website. Place links such as buy pages, contact pages, and product descriptions on easy to spot locations. Change the basic structure of putting the About Us page next to the Home tab. Instead of the About Us page, place the page where you list your product or service offerings. People are hardly interested about your company. They want to know what you are selling.

A call to action must be present and easy to spot on every page on your website. Do not confine it to its own page that customers can miss. Place your contact details and offer visitors a subscription to your on-line newsletter. Since you want your visitors to buy the product or service that you are offering, make this easy for them to do.

The colour scheme on your website could not be something your visitors like. The colour scheme should inform people about your business. Financial companies make use of darker colours but those who are targeting the teenage market will need vibrant colour schemes. Find the balance with the different colours that you use. If you are not sure, do not use too many colours. It is better to keep it simple.